Image of a large tree in the center, the sun peeking out of a distant mountain, a plow, a bow and arrows, a well and a Native American riding a horse. With North Dakota's state mottos in a red banner across the top, circling the tree: Liberty and Union Now and Forever, One and Inseparable.
Sweet Caporal Cigarette, buttons made by the Whitehead & Hoag Co. Newark N.J., Pat. July 21st, 1896
A series of State buttons were created by Whitehead and Hoag for sale and often used by cigarette companies to give to their customers. The cigarette companies would advertise on a little piece of paper inside the back of the button.
Sweet Caporal Cigarettes were produced by Kinney Bros. Tobacco Company, New York starting in 1878. Shortly after, Kinney Bros merged into the giant American Tobacco Company. A.T.C.'s monopoly was broken in 1911 but they retained Sweet Caporal. The popularity of the brand may be linked to its novel use of collectible cigarette cards included in each pack. There was Victorian theater stars, illustrated Mutt and Jeff phrases, American flags, an Aircraft Spotter Series in the 1940s ("Learn to know friend from foe"), and many baseball series over the years. The tobacco company also used promotional buttons series like this to promote their cigarettes.