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Nucoa

Nucoa Advertising Button Museum
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Text on Button: 
Now contains Vitamin A New Nucoa THE WHOLESOME VEGETABLE OLEOMARGARINE
Image Description: 

Red text above a package of NUCOA Oleomargarine in blue outline with brand name in white on a blue stripe through the middle, jagged circle on top right "NOW CONTAINS VITAMIN A for Growth and Protection".

Curl Text: 

CRUVER MFG. CO, CHICAGO

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Additional Information: 

Nucoa is a regional brand of margarine originally owned by Best Foods Inc. and commonly available in Arizona, California, and Nevada.  Advertisements for the product introducing the addition of Vitamin A were heavily campaigned during 1937, and a full-color print can be seen in the 10/30/37 edition of The Saturday Evening Post.  Margarine became popular in the U.S. during the Great Depression and again during WWII.

Catalog ID: 
AD237
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