Nucoa

Category:

Advertising

Additional Images:

Sub Categories:

Food

Illustrations

Text on Button:

Now contains Vitamin A New Nucoa THE WHOLESOME VEGETABLE OLEOMARGARINE

Image Description:

Red text above a package of NUCOA Oleomargarine in blue outline with brand name in white on a blue stripe through the middle, jagged circle on top right "NOW CONTAINS VITAMIN A for Growth and Protection".

Curl Text:

CRUVER MFG. CO, CHICAGO

The Shape:

Circle

The Size:

2 1/2 inch

Year / Decade Made:

1930s

Additional Information:

Nucoa is a regional brand of margarine originally owned by Best Foods Inc. and commonly available in Arizona, California, and Nevada. Advertisements for the product introducing the addition of Vitamin A were heavily campaigned during 1937, and a full-color print can be seen in the 10/30/37 edition of The Saturday Evening Post. Margarine became popular in the U.S. during the Great Depression and again during WWII.

Catalog ID:

AD237

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