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Black cotton with grey silkscreened artwork.

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Artist and designer Shepard Fairey’s “Obey” campaign is an experiment in phenomenology featuring the image of wrestler Andre the Giant. Fairey has described his “Obey” designs as having no inherent meaning and that they are intended to “stimulate curiosity and bring people to question both the sticker [image] and their relationship with their surroundings.” The “Obey" campaign began in 1989 in Providence, RI with the sticker, “Andre the Giant Has a Posse,” and can now be found worldwide as street art, clothing, prints, buttons, and other collectibles.

Fairey would later go on to make the iconic "Hope" poster of Barack Obama in 2008.


Annobil, K. (2008, January 21). Shepard Fairey. Retrieved July 22, 2020, from

Fairey, Shepard. (1990). Manifesto. Retrieved from

Fairey, S. (2008). Barack Obama "Hope" Poster [Painting found in Architecture and Design, Art Institute Chicago, Chicago, IL]. Retrieved July 21, 2020, from

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