Peace Don't Leave Home Without It

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Text on Button PEACE don't leave home without it
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Green text hovers over a green silhouette of a cityscape on a white background.

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In a 1976 ad campaign for traveler's cheques, American Express popularized the phrase “don’t leave home without them.” This phrase was updated for future ads regarding their credit card: “don’t leave home without it.” American Express filed to trademark the phrase in 1978, and their ads in the following years featured a number of celebrities. Used in popular culture in a number of different ways, the phrase here likely indicates an anti-war sentiment. 

Sources

Don’t Leave Home Without It - Trademark Status & Document Retrieval. (2011, June 7). United States Patent and Trademark Office. https://tsdr.uspto.gov/

Kondoudis, M. (2023, May 20). The American Express Dont Leave Home Without It Slogan. https://www.mekiplaw.com/dont-leave-home-without-it-slogan/

Catalog ID CA0915