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Pepsi Shatterproof

Pepsi Shatterproof Advertising Button Museum
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Pepsi Shatterproof button back Advertising Button Museum
Text on Button: 
2 LITER SHATTERPROOF PEPSI
Image Description: 

Red and blue text on a white background

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This button is representative of Pepsi's campaign to switch their bottling methods due to the high response of consumer preferences to a different type of bottle.  Consumers requested bottles to be lightweight and plastic making the product lighter and less likely to break.  Pepsi was the first company to switch their bottles from glass to plastic and to introduce the industry's first two-liter bottle.

Catalog ID: 
AD0378
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