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Peter Lord

Peter Lord Advertising Button Museum
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Peter Lord button back Advertising Button Museum
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Text on Button: 
I'VE HAD BOTH FEET MEASURED AT Peter Lord
Image Description: 

Black text over illustrated orange feet with big eyes and smiling faces with orange border on black background.  

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"Peter Lord" was a retail brand shoe store created by Hugh Bryan Clark of C. and J. Clark International (now known as Clarks) in 1937. They developed their own system for fitting shoes based on analysis of thousands of foot measurements and created a footguage that could be used by shop workers to measure a customers foot. This was all to get a good fitting shoe and so that you would have healthy feet.

Catalog ID: 
AD0166
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