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Pikle-Rite Keeps Your Weight Right

Pikle-Rite Keeps Your Weight Right Advertising Button Museum
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Pikle-Rite Keeps Your Weight Right button back Advertising Button Museum
Pikle-Rite Keeps Your Weight Right
Text on Button: 
PIKLE RITE - MR. PIKLE KEEPS YOUR WEIGHT RIGHT!
Image Description: 

An illustration of Mr. Pikle. The character is a smiling pickle body in striped pants carrying a cane and wearing a hat and oversized white gloves. Upper banner is in red with white lettering, lower text is in red with overall white background.

Back Paper / Back Info: 

Litho Printing: PIKLE-RITE CO.  - PULASKI WISCONSIN - CHICAGO, ILLINOIS

Curl Text: 

P-R CO, COPR 1946

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Additional Information: 

In 1946, the Pikle-Rite company began advertising their product on buttons with their mascot, Mr. Pikle. The Wisconsin-based company was begun when Pikle-Rite Company, a previously unincorporated entity, bought a pickle-making business in 1942. Through advertisements like this button, the pickle company grew from a small family enterprise to a franchise sold in grocery stores across the Midwest.

Interestingly, in 1959 the company was involved in a lawsuit for trademark infringement in Chicago. Pikle-Rite, which had begun to use the trademark name “Polka” in 1956, was suing a Chicago-based company that sold pickles under the name “Pol-Pak” on the basis that "Pol-Pak" was imitating their name. Pikle-Rite won the suit, though the judge conceded that there was no proof that Pol-Pak was guilty of any fraud.

Hoffman, Julius J. (1959, January 13). Pikle-Rite Company v. Chicago Pickle Co. Retrieved from: http://www.leagle.com/decision/1959842171FSupp671_1709.xml/PIKLE-RITE%20COMPANY%20v.%20CHICAGO%20PICKLE%20CO.

Catalog ID: 
AD0430
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