Illustration of the character Popeye enclosed in a circle followed by a large black number and the newspaper's name curling the bottom of the button in red, all on a white background.
Wear This Button. Watch for Lucky Numbers on Comic Pages of NEW YORK EVENING JOURNAL for Valuable Prizes. Union Label: LOCAL NO.1 AMALGAMATED LITHOGRAPHERS OF AMERICA NEW YORK
OFFSET GRAVURE CORPORATION, NEW YORK CITY
The New York Evening Journal ran a contest in which readers who matched their number to the ones listed in the newspaper's funny pages won prizes. The newspaper was run by Hearst who was the first to run a daily comic strip page. In 1919 the newspaper hired cartoonist E.C. Segar to create a new comic which was called "Thimble Theater." Amazingly, it was ten years until much loved "Popeye, the Sailor Man" made his appearance. After that, he pretty much took over things, starring in television cartoons, video games and even movies.