Black text on an off tan background
Hand written" 1977 2nd printing
DONNELLY/COLT BUTTONS BOX 271 NEW VERNON, N.J. 07976
Attempt has been made to attribute this phrase to notable figures in history such as Socrates, Adam Smith, and Benjamin Franklin. However, in the modern age, the slogan became popular due to controversial psychologist, Timothy Leary, who coined it in his lecture series entitled How to Think for Yourself, where he stated “To think for yourself you must question authority and learn how to put yourself in a state of vulnerable open-mindedness, chaotic, confused vulnerability to inform yourself.” Leary was an influential icon in the counterculture movement of the 1960s, and advocated the use of LSD as a way to escape the burdens of life.