Reach for a Rainbow Today

Reach for a Rainbow Today Ice Breakers busy beaver button museum
Category
Ice Breakers
Additional Images
Reach for a Rainbow Today back Ice Breakers busy beaver button museum
Sub Categories
Illustrations
Text on Button Reach for a rainbow today
Image Description

Image of a sunshine and rainbow in center with white cloud at bottom. Black text on white area.
Curl Text ALVERNO·CHICAGO, IL 60641
Back Style
Locking pin
The Shape
Circle
The Size
2 1/4 inch
Year / Decade Made
1983
The Manufacturer
Russ Berrie and Company Inc.
Additional Information

Rainbows are often celebrated LGBTQIA symbols since the 1970s, although origins in mythology date to Hebrew text, The Bible, and Norse texts, regarding the Bifrost. Apple computers also used a rainbow in their logo from 1977-1998. LGBTQ Institutions such as the Mazer Lesbian Archives house this button in their Button Collection under LGBT (miscellaneous). The phrase “reach for a rainbow” echo’s the motivational phrase “reach for the stars” and can be interpreted as a call to embrace queer identities.

Russ Berrie & Company is a novelty gift retailer known for its plush bears and figurines.
Sources

June L. Mazer Archives. (2019). The Mazer Button Collection. Mazer Lesbian Archives. Retrieved October 2, 2020, from https://www.mazerlesbianarchives.org/buttons-collection.
Catalog ID IB0678