A red lightening bolt man with a slouch cap, socket ear, and light bulb nose, waves to us from before a blue pyramid on a yellow circle, a blue outer circle contains white text.
The button is used to promote electric power through the use of Reddy Kilowatt, Inc.'s mascot, Reddy Kilowatt, in the mid 1900s. The mascot was licensed extensively in Caribbean, South America, Australia, Africa, and Asia. It even made its way onscreen in the 1940s. From the 1950s to the 1960s, Reddy also found itself on anything from jewelry to writing instruments and lighters to oven mitts and playing cards. Towards the ends of the 70s, however, the popularity of Reddy began to decline. The company later changed from Reddy Kilowatt, Inc, to Reddy Communications, Inc. in 1976. Today, Reddy Kilowatt is still around and under license of a few utility companies.