Schlitz Powered

Schlitz Powered Beer Button Museum
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Schlitz Powered button back Beer Button Museum
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CAUTION Schlitz POWERED
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White text with black outline on orange background. White text on black rectangle.

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DISCOVERY, BOX 288. RAPID CITY, S.D.

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The Joseph Schlitz Brewing Company was an American brewery based in Milwaukee, Wisconsin, and once the largest producer of beer in the United States. Schlitz dates back to 1849, when German immigrant, August Krug, began brewing beer in his Milwaukee restaurant’s basement. In 1850, twenty-year-old Joseph Schlitz immigrated to Milwaukee from Germany and was hired by Krug to handle his restaurant and brewery’s bookkeeping. After Krug passed away in 1856, Joseph Schlitz took over the brewery, renaming it the Joseph Schlitz Brewing Company. Schlitz was bought by Stroh Brewery Company in 1982 and subsequently sold along with the rest of Stroh's assets to the Pabst Brewing Company in 1999.

Catalog ID: 
BE0051
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