Illustration of a face with a big open mouth spiral eyes and red-orange hair with red text above and black text below on a white background
CBS Records ran a "red" advertising campaign in 1983 that included any of their cassettes with a spine title written in red to be marked down at participating retailers, such as Sam Goody and Discomat. National commercials aired on television, including such channels as MTV, and featured a red-headed cartoon man with swirly black and white eyes who would go from cartoon to live action while shouting a promotional phrase, “See red and get mad, mad savings!” CBS Records was purchased by the Sony Corporation and a legal name change was made in October, 1990.
Sony Corporation. (n.d.). Chapter22 CBS/Sony Records is Established in First Round of Capital Deregulation. Retrieved June 26, 2020, from https://www.sony.net/SonyInfo/CorporateInfo/History/SonyHistory/2-22.html
Wells, Russell. [rwells265]. (1983). CBS records - 1983 “red letter” sale. [Video]. YouTube. https://www.youtube.com/watch?v=pBukTzNFzLA