Illustration of two shoe heels with black and red text on a white circle. On the beige rim, color illustrations of gemstones with their corresponding birthday month and stone meaning appear.
Haynes, Sparrell & Co.'s Shawmut Rubbers introduced their signature rubber overshoe in 1908, along with their slogan "Double the Wear Where the Wear Comes". Shawmut was also known for their extensive advertising in the New England region of the United States, where the product was often asked for by the slogan rather than by name.
Sources: Rubber Boots and Shoes Condition of the Market (1909, January 27). Boot and Shoe Recorder. p.63. Retrieved from https://books.google.com/books?id=FOUxAQAAMAAJ
Barney, R.P. (1910, July 7). The Common Evil of Sliding Scale Prices: Trade Trouble In Many Lines With Manufacturers Who Have Not Yet Adopted One Price Method - Shawmut Rubbers Succeed In Maintaining One Price System, Aid With Strong Advertising Campaign. Printers' Ink: A Journal For Advertisers. p.24. Retrieved from https://books.google.com/books?id=P4QLAQAAIAAJ