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Sherwin Williams Brighten Up Club

Sherwin Williams Brighten Up Club Club Button Museum
Additional Images: 
Sherwin Williams Brighten Up Club button back Club Button Museum
Text on Button: 
S.W.P. S.W.V. COVER THE EARTH BrightenUpClub
Image Description: 

An illustration of a globe being covered with red paint. Red text is can be found above or below the illustration and everything is set on a white background. 

Back Paper / Back Info: 

BASTIAN BROS. CO.
MFRS OF
RIBBION METAL
AND
CELLUOID NOVELTIES.
ROCHESTER, N.Y.

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Additional Information: 

This button was given to members of Sherwin Williams' Brighten Up Club, which was started in 1913 and is referenced in the paint company's magazine, The Home Decorator. The club was started by Sherwin Williams in an attempt to have customers "brighten up" their communities and households by advocating for social and industrial progress while promoting a love for nature and cleanliness; the company urged members to create strong community factions of the club. The "cover the earth" logo in the middle of the button was adopted by the company in 1905.

Sources: The Sherwin Williams Company (1913). Brighten up club. The Home Decorator: A Practical Magazine of Suggestions for Home Decoration. vol. 4. p. 13-15.

The Sherwin Williams Company (2015). History timeline. The Sherwin Williams Company- The Center of Excellence. http://excellence.sherwin.com/history_timeline.html

Catalog ID: 
CL0242
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