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Sign of a Good Time

Sign of a Good Time Advertising Button Museum
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Sign of a Good Time button back Advertising Button Museum
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Text on Button: 
THE SIGN OF A GOOD TIME
Image Description: 

Blue and white illustration of a clock face with red text on top

Curl Text: 

ECONOMY NOVELTY AND PRINTING CO. NYC

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Additional Information: 

This is most likely a promotional button for Dr. Pepper during one of their ad campaigns. In the 1930’s research was conducted showing that the average person is most in need of an energy boost at 10:30 a.m., 2:30 p.m., and 4:30 p.m. After a contest was held to come up with an advertising slogan the winner was “Drink a bite to eat at 10, 2, and 4”. Many of Dr. Pepper’s advertisements after that featured the “10, 2, 4” slogan in varying forms until the slogan changed in the 1950’s. 

Catalog ID: 
AD0569
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