Illustration of an upside down red car shaped like a Volkswagen bug over blue text on a white background
Hand written text on an inserted paper : STAY OFF BOOZE ENJOY THE ROAD
HORN CO. PHILA. 19126
The acronym on this button stands for “Stay Off Booze, Enjoy the Road”, but the SOBER acronym is also commonly seen as “slow on the bottle, enjoy the road”. The acronym is used to encourage drivers to not drink and drive; that it is safer to not have any alcohol at all when planning to drive. The upside down car on the button is meant to indicate a car wreck. According to the Foundation for a Drug-Free World, the risk of a driver under the influence of alcohol being killed in a vehicle accident is at least eleven times that of drivers without alcohol in their system.