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Subway Roast Beef

Subway Roast Beef Advertising Button Museum
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Subway Roast Beef button back Advertising Button Museum
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New & Improved ROAST BEEF SUBWAY
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Maroon button with a large white stripe in the middle. Yellow and maroon text. 

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Subway, a popular American sandwich fast food chain, was founded in 1965 by 17-year-old Fred DeLuca, who opened a submarine sandwich shop in Birdgeport, Connecticut to help fund his way through medical school. With a $1,000 loan from a friend, DeLuca opened Pete's Submarines. DeLuca opted to change the name because when he said it in his Brooklyn accent, people often misheard it as "Pizza Marines" (McFadden, 2015). The store was rebranded as "Subway" in 1968 when it was franchised. 

Sources
"History." (n.d.) Subway. Retrieved from http://www.subway.com/en-us/aboutus/history.

McFadden, Robert D. "Fred DeLuca, Hands-on Co-Founder of Subway Sandwich Chain, Dies at 67." (2015, Sept 15). New York Times. Retreived from http://www.nytimes.com/2015/09/16/business/fred-deluca-co-founder-of-subway-sandwich-chain-dies-at-67.html

 

Catalog ID: 
AD0192
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