Red text sits on a photographic background of a beer stain.
Keep America Beautiful is an American non-profit organization that was founded in 1953. The organization's goals include litter prevention, recycling, waste reduction, and community beatification projects. It works through community outreach, education, and volunteer efforts. The organization's first project attempted to reduce the amount of trash along the newly constructed interstates highways. It pursued the project through a national public service announcement (PSA) campaign. One of their best known PSAs is the crying indian who witnesses the litter and pollution of modern America. This button undoubtedly references the organization's PSAs in an attempt at humor.