Swatch

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Text on Button swatch swiss
Image Description

Egyptian art motifs with pink and black background with centered watch hands.

Back Style
The Shape
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Year / Decade Made
Additional Information

The watch face of the Swatch Osiris watch was part of Swatch's 1986 Spring/Summer collection. The Swatch brand became popular in the 1980s for its trendy timepieces. Swatch, a contraction of "second watch" was a successful attempt to get consumers to rethink the wrist watch. Instead of another stale, old, expensive piece of jewelry, the company introduced inexpensive, plastic, Swiss made watches carrying novel designs, colorful watchbands, and fun watch guards which made the product more of a fashion accessory than a time-keeping device. They also invited leading artists to create designs. Over the years, Keith Haring, Moby, Yoko Ono and Spike Lee among others, have created their own Swatch. Begun in 1983, the company has grown into the world's largest watch company, having acquiring several other leading brands.

Sources
Swatch. (n.d.). DiscoverPlanet Swatch. Retrieved August 01, 2020, from https://www.swatch.com/en_us/planet-swatch/
Catalog ID AD0078