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Tecate is a popular pale lager named after the city of Tecate, Baja California, where they were first produced in 1943. Originally brewed by a local company, Tecate was acquired by Cuauhtémoc Moctezuma in 1955. Tecate is sold in both distinctive red aluminium cans and in twist-top bottles. Tecate beer is one of the most popular beers in Mexico and California and is typically drunk pouring lime and salt on top of a can of the product. "I Tecate My Body" was the slogan for an ad campaign in the 1980s, which generally featured attractive women in little to no clothing.