You are here

Think Metric Drink Metric

Think Metric Drink Metric Advertising Button Museum
Category: 
Additional Images: 
Think Metric Drink Metric button back Advertising Button Museum
Sub Categories: 
Text on Button: 
think metric drink metric 7up
Image Description: 

green and red text on a white background

Back Style: 
The Shape: 
The Size: 
Year / Decade Made: 
Additional Information: 

In 1974, 7-Up became the first American soft drink to use the metric measurement system. As evidenced by this button, the move presented a massive marketing opportunity due to the national interest in metrication.

The rebranding coincided with Congress passing the Metric Conversion Act of 1975, which sparked official metric-conversion efforts. 7-Up participated in these efforts by producing Metric Education Kits for distribution in U.S. schools. This interest in metric declined during the early 1980s, however, but 7-Up and other sodas continue to use the alternative measuring system.    

Sources:

Baxter, Annie. (2017, October 10). "Why does soda come in liters and milk in gallons?" Retrieved from https://www.marketplace.org/2017/10/10/business/why-does-soda-come-liter....

Department of Commerce, National Bureau of Standards. (1977). Report of the 61st National Conference on Weights and Measures, 1976

Catalog ID: 
AD0771
Share with your friends: