White text over the image of a yellow and black record featuring three human figures in the center.
Third Man Records is an independent record label founded by Jack White in Detroit, Michigan, in 2001. Third Man established its first physical location—a combination record store, performance venue, and headquarters for the label—in Nashville, Tennessee, in 2009. On March 9, 2011, Third Man Records announced its newest creation, the Third Man Rolling Record Store. The store, a yellow step van outfitted with a sound system and Third Man Records inventory, was built by C Cook Enterprises in Erlanger, Kentucky. It made its first appearance in Austin, Texas, at SXSW 2011. Third Man has since brought the mobile store to concerts, festivals, and other events with anywhere from weeks to only a few hours notice
This button was silk screened onto a rubber substrate.