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Turbofire Hot Wheels

Turbofire Hot Wheels Advertising Busy Beaver Button Museum
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Turbofire Hot Wheels back Advertising Busy Beaver Button Museum
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Illustration of a yellow car on a light blue background with a red ring then black outer edge with white text

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1968 Mattel, Inc. Printed in U.S.A.

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For the first three years, Mattel made Hot Wheels toy cars (1968-1971), they included collector buttons. The marketing department developed the concept to encourage child-to-child marketing. The tab was included on the button so a child could easily fold it over a pocket or belt. The button designs are credited to Otto Kuhni, who illustrated early Hot Wheels product packaging.

The Turbofire Hot Wheel model was a 1969 release, capitalizing on Hot Wheels' immense success in their first year. It was one of four Hot Wheels to be the first designed in-house (by Ira Gilford) instead of being based on existing custom cars.


Gray, Ted. (n.d.) "Turbofire (1969)." Online Redline Guide. Retrieved from:

Red Line Buttons. (n.d.) "Much Ado About Buttons." Retrieved from:


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