Blue background with white text and a white illustration of a radio microphone.
PHILA. BADGE CO. PHILA. PA.
Uncle WIP’s Kiddie Club was a tremendously popular radio program for children. WIP was Philadelphia’s first commercial radio station owned by the Gimbel Brothers Department Store, and the first broadcast occurred on March 18, 1922. Uncle WIP, hosted by Christopher Graham, read bedtime stories and was an instant success. The kiddie club was born and members were given buttons to wear. In 1930, Wayne Cody took over as Uncle WIP and by 1933 the kiddie club boasted over 500,000 members.