White background with red, white, and blue butterfly graphic; blue text with red, white, and blue "O"
©1971 by McCo, Inc.
The image on this button was designed by McQ Inc. of Indianapolis, Indiana. The company was founded by Robert McQuade who was an advertising agent who wanted to encourage a large voter turnout. The company created many items with vote logos on them like this button and interestingly, a record by The Fourth Room titled Vote that uses the same image. "Vote" is the A-side song about voting written by the American jingle writer Ed Labunski. The record was released on McQ Records in Indianapolis Indiana in 1971.
The image of the butterfly on the button represents peace and freedom and was meant to appeal to “free spirited youth”. While the image on the other button in the Button Museum’s collection of an eagle with a tear was meant to represent the pain the country felt over the Vietnam War and to appeal to older patriotic Americans.
Source: Olsen, J. (2006). Non-Partisan Get-Out-The-Vote Items. The Keynoter, 2006(3), 18-31.