Red text inside a cartoon speech bubble on a white background.
1984 Wendy's Intl
This memorable advertising catchphrase from Wendy's fast-food chain restaurant first aired on television in January 1984. The popular commercial featured three elderly women examining the tiny hamburger of fictional competitor, Big Bun. Clara Peller, an overnight success at age 81, is pictured yelling, "Where's the beef?!" The hugely popular ads increased Wendy's sales by 31% but came to an unexpected end when Peller appeared in a 1985 commercial for Prego pasta sauce announcing that she finally found the beef.
Wendy launched a new version, "Here's the beef," in 2011 to much less success. Opinions about beef consumption have changed a bit since 1984.
Watch the original commercial: "Where's the Beef?!"