The White House Under New Management

Orange text on a white background.

“The White House Under New Management” is a bold and humorous piece of political memorabilia associated with presidential transitions. The messaging encourages political change, typically used to celebrate or call for a shift in leadership. Such buttons are especially common after elections where an incumbent is defeated or when control of the White House switches between political parties. Historical examples include Jimmy Carter’s 1976 win over Gerald Ford, Ronald Reagan’s 1980 victory, Bill Clinton’s 1992 campaign, Barack Obama’s 2008 win, and Joe Biden’s 2020 election.

The phrase, borrowed from business signage, suggests a fresh start and a break from the previous administration, and is often used by supporters of the incoming president to signal hope for change. Buttons like this capture the public’s desire for new leadership and reflect the recurring cycles of American political sentiment.