Red background with three white rectangular fields with blue borders that contain red all capitalized text and a blue ampersand in the bottom left corner after the first two white rectangles text fields.
Lawrence Weiner designed this button for the Whitney Museum ground breaking. Weiner is a conceptual artist who often works with typography and text.
The Whitney Museum of American Art was borne out of sculptor Gertrude Vanderbilt Whitney’s advocacy on behalf of living American artists. At the beginning of the twentieth century, artists with new ideas found it nearly impossible to exhibit or sell their work in the United States. Recognizing the obstacles these artists faced, Mrs. Whitney began purchasing and showing their work, thereby becoming the leading patron of American art from 1907 until her death in 1942.
On May 24, 2011 the museum celebrated the beginning of the New Building Project, the groundbreaking of the Whitney Museums' new location that opened in 2015. You are looking at a button that was handed out during the groundbreaking.
Click the link to view the groundbreaking:
** Copy from the Whitney Museums' website - whitney.org