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106 FM KMEL Advertising Button Museum
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106 FM KMEL button back Advertising Button Museum
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Red, yellow, and green illustrated neon numbers with a Bactrian (two humped) camel wearing headphones and jumping out of the zero on a blue background.  

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106 FM KMEL is a radio station located in San Francisco, California. The station has gone through a number of different formats since it first started broadcasting in the 1940s. It had different call letters until 1977 when it was rebranded KMEL, playing Album-Oriented Rock music. The mascot for this incarnation of the station was a camel with a set of wireless headphones. In the 1980s the station switched to a Contemporary Hit radio format, then began broadcasting Crossover Pop to target young multiracial audiences in the 1990s. In 1992, the station changed hands and was guided into its current Urban Contemporary format.

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