1976 Summer Olympic Games

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Text on Button 1976 SUMMER OLYMPIC GAMS Bay State Beverage Inc. TRADEMARK SCHLITZ Schlitz
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Illustration of the Earth encircled by a brown ribbon with yellow text and partially behind a brown rectangle with a yellow decorative frame.  Blue and red text on a white background.

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The 1976 Summer Olympic Games were held in Montreal, Quebec, Canada. It is to date the only time that Canada has hosted the Summer Olympic Games. Bay State Beverage Inc. was, a now defunct, beer distributer out of Massachusetts. Schlitz Beer was once the most popular beer in America. It was brewed by Joseph Schlitz Brewing Company in Milwaukee, Wisconsin. Strikes by workers, disastrous campaign adds, and changes to its brewing formula all caused a decline in sales. By the late 1970s the beer lost its number one ranking to competitor Anheuser-Busch.

Catalog ID EV0390