60 and Going Strong Girl Scouts

Green text and an illustration of a woman in a green dress wearing a necklace

The Girl Scouts of the USA (GSUSA), founded in 1912 by Juliette Gordon Low, is a nonprofit organization that helps girls build courage, confidence, and character through programs in STEM, outdoor adventures, entrepreneurship, and life skills, while also maintaining beloved traditions like earning badges and selling Girl Scout Cookies. With millions of members nationwide and ties to the World Association of Girl Guides and Girl Scouts, GSUSA is part of an international movement dedicated to promoting girls’ leadership. In 1972, the organization marked its 60th anniversary with commemorative items including tins, pins, collectible tokens, and buttons featuring playful designs such as “Peace Out Girl Scout.” One standout example is a bright yellow button with a cartoon figure, the Girl Scout trefoil, and the slogan “60 and Going Strong,” a design that reflected the bold style of the 1970s while celebrating pride, unity, and the enduring spirit of Girl Scouting. The button’s yellow color may symbolize volunteers serving as Leaders, Co-Leaders, or Troop Volunteers.