Ahhh Chihuahua

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Text on Button AHHH Chihuahua! IMPORTED BEER
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Red text on white background.

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Chihuahua Beer was a lager produced by Cuauhtémoc Moctezuma Brewery in Mexico. It is no longer in production.

"Ahhh, Chihuahua!" may be using a play on words with the traditional Mexican phrase, “Ay, Chihuahua!” This saying is used as an expression of shock or amazement, or even to convey annoyance or resignation. A similar phrase in English would be “yikes.” The phrase originated from a longer rhyme used in the 1800s, “Ay Chihuahua, cuantos Apaches, cuantos Indios sin huaraches!” meaning, “Yikes! How many Apache Indians are there without sandals!” This was a reference to the fact that Apaches wore deerskin moccasins that went up to the calf, instead of the traditional sandals worn by Mexicans.


Chihuahua (n.d.). In RateBeer. Retrieved June 11, 2020, from https://www.ratebeer.com/beer/chihuahua/12604/

Davidson, M. W. (2018, July 2). Chihuahua. In Molecular Expressions. Retrieved June 11, 2020, from https://micro.magnet.fsu.edu/beershots/beers/chihuahua.html

Catalog ID BE0192