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All To The Mustard

All To The Mustard Advertising Button Museum
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All To The Mustard button back Advertising Button Museum
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Button shows illustration of five hands reaching for a yellow jar and black text over a shaded blue, yellow, and white background.

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"All to the Mustard" is a phrase meaning "excellent" or "all one could ask for." The illustrator of this button, Rube Goldberg, is synonymous with complicated inventions that perform simple tasks. An engineer and inventor, Goldberg also drew several comic series, including Mike and Ike (They Look Alike), Boob McNutt, and The Weekly Meeting of the Tuesday Women's Club. In the series featuring Professor Lucifer Gorgonzola Butts, Goldberg drew schematics of the comical gadgets by which he came to be known.

Goldberg was a founding member and first president of the National Cartoonists Society, whose Reuben Award for cartoonist of the year is named after him. He received a Pulitzer Prize for his political cartooning in 1948, and in 1995 was honored with a commemorative stamp as part of the "Comic Strip Classics" series from the U.S. Postal Service.

This button was part of a set of 376 known buttons, issued as premiums primarily with Hassan and Tokio cigarettes. They featured cartoons by artists such as as Rube Goldberg, George McManus, Bud Fisher, Hal Hoffman, and others.

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