Avon Walk for Breast Cancer 2010

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Black text on a pink background. An illustrated black bra with pink text and a cause ribbon highlights the word "support".

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Since 1998, annual Avon Walks for Breast Cancer are community fundraising events that have been put on by the Avon Foundation, a charity run by global cosmetics corporation Avon Cosmetics. The foundation’s mission is to address problems that particularly, although not exclusively, affect women including breast cancer and domestic violence. Breast cancer is currently the second most common cancer in women after skin cancer. According to the American Cancer Society, a non-profit that tracks breast cancer, there are about 4 million breast cancer survivors in the United States, and current projections show that women have a 1 in 8 chance of developing breast cancer in their lifetime.

Breast walks take place in various locales, and bring together breast cancer survivors, their loved ones, and other affected parties in community. Participants walk together along a set course, often wearing pink clothes, accessories, or ribbons to indicate their cause. Events sometimes include ceremonial speeches and generate publicity for the cause in local media. The money raised by Avon goes to cancer research and clinical practices, with an emphasis on regular mammograms, clinical breast exams and a continuing search for a breast cancer cure.


(2014). AVON FOUNDATION FOR WOMEN. In Smith, Merril D. (Ed.), Cultural Encyclopedia of the Breast. Accessed January 31, 2023 via https://www.google.com/books/edition/Cultural_Encyclopedia_of_the_Breas…

American Cancer Society. Key Statistics for Breast Cancer. Accessed January 31, 2023 via https://www.cancer.org/cancer/breast-cancer/about/how-common-is-breast-…

Avon. Avon Breast Cancer Crusade. Accessed January 31, 2023 via https://www.avon.com/breast-cancer-crusade

Avon. Timeline of Avon. Accessed January 31, 2023 via https://www.avonworldwide.com/about-us/our-story#2000

Canaday, Melissa (October 29, 2010). NYC Avon Walk for Breast Cancer 2010 Closing Ceremony Speech. Accessed January 31, 2023 via https://www.youtube.com/watch?v=a_N-CfwDw9I

Clendaniel, Morgan (July 25, 2011). Letter to the Editor: Avon says Avon doesn’t do pinkwashing. Accessed January 31, 2023 via https://www.fastcompany.com/1678307/letter-to-the-editor-avon-says-avon…

Jenkins, Mark (May 31, 2012). ‘Pink Ribbon,’ tied up with more than hope. Accessed January 31, 2023 via https://www.npr.org/2012/05/31/153912165/pink-ribbons-tied-up-with-more…

Wheeler, E. (1999). CANCER. In G. McKay (Ed.), Women's Studies Encyclopedia: Revised and Expanded Edition (pp. 206-210). Accessed January 31, 2023 via https://legacy-abc-clio-com.ezproxy3.library.arizona.edu/reader.aspx?is…

Catalog ID EV0946