Blue text on a yellow background. At the top of the button there is text that has been painted over (it said I'M FOR) and at the bottom left there is text that has been painted over (it said VICE)
This button originally said "I'm For Barry Goldwater for Vice- President" but was painted over. Barry Goldwater was a United States Senator from Arizona who at the 1960 Republican National Convention removed himself as a contender for the upcoming presidential election. After Richard Nixon successfully won the nomination from the Republican Party, Goldwater was a potential Vice-Presidential candidate before Nixon chose Senator Henry Lodge.
In 1964, Goldwater won the Republican Party's presidential nomination for the election against Lyndon B. Johnson. Goldwater and William Miller ran against Lyndon B. Johnson but lost the election, carrying only six states and 38% of the popular vote.