Be Here For The Cure

Blue background with yellow layouts of the continents with white text

Be Here for the Cure is an advertising campaign designed by the Better World Advertising company. The company is comprised of artists, activists, marketers and individuals who are passionate about improving the world and effecting change. The company hopes to effect change by working with clients who support issues that they are passionate about. The Better World Advertising company offers support through public relations in the form of advertising in various interfaces. The Be Here for the Cure campaign was created for Billy DeFrank of the LGBT Center, San Francisco AIDS Foundation. The goal of the campaign was to encourage HIV-Positive individuals to seek early treatment. Not only were buttons made, but billboards, posters and t-shirts were also used to spread awareness.