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KIND, "Kindness In Nature's Defense", was a program created by the Humane Society of the United States for students. The program for children ages 6-10 was called the "KINDness Club", for ages 11-14 was "the Defenders" and ages 15-18 was "the EcoloKIND". Students received a membership card, newsletters ten times a year, stories, posters and this "badge". The materials for the students covered ecological topics and animals welfare.
SOURCE: Williams County Humane Society (1974, November 7). Humane Happenings. The Bryan Times, p6.