Be One

White text on a red background

The phrase "Be One" reflects a fundamental principle of the Bahá’í Faith, highlighting the spiritual unity of humanity and the oneness of God. It teaches that a single God creates all beings and belongs to one human family, encouraging the eradication of prejudice and the pursuit of universal peace. The Bahá’í Faith is an independent, worldwide religion established in the mid-1800s that stresses the unity of all people and religions.

The phrase “Be One” could have multiple meanings depending on its context. During the 1960s and 1970s, it was often associated with civil rights or peace movements that advocated for unity and equality, or used in anti-war and countercultural slogans calling for solidarity against conflict. Labor and activist organizations may have used it to emphasize collective strength, while companies from the same period often employed short, memorable slogans to promote brand identification or encourage participation. It could also serve as a motivational message about individuality and belonging, or function as a straightforward recruitment phrase in schools, clubs, and youth programs, encouraging involvement — “be one of us.”