Beat Dollar and Cents

Blue text on a yellow background.

The rivalry between the University California, Los Angeles (UCLA) and the University of Southern California (USC) athletics programs, most notably the football and basketball teams, dates back to the 1930s when both schools would pull pranks on each other. The two schools are located only 12 miles apart and at one time shared the Los Angeles Coliseum as their home stadium until 1982, when UCLA moved to the Rose Bowl. Both schools host a number of activities in the week leading up to the rival football game. The Beat ‘SC rally held at UCLA is one of the biggest outdoor gatherings for the school, complete with a bonfire, student performances, and an 8-Clap Heard Around the World video. At USC, Conquest Week brings a rally with a Ferris wheel, food trucks, student performances, and bonfire.