Beer Drinkers Make Better Lovers

Illustration of an orange beer stein with black text over a blue background.

The slogan “Beer drinkers make better lovers” is based on the common idea that alcohol can improve sexual performance. While drinking can lower inhibitions and boost confidence, it usually has the opposite effect on physical responsiveness. This belief is still popular, even though alcohol typically makes arousal and performance more difficult.

This phrase also reflects how American media tends to present alcohol as something that benefits romance and attraction. Advertisements frequently show drinking in romantic settings, which helps spread the idea that alcohol leads to better relationships or experiences. Buttons and other novelty items with this type of slogan use humor to play on those ideas about alcohol and desire.