Black text on a white horizontal strip with black line edges on an orange background with black edges
Styled on the logo that was in use from 1970 to 1980, this button is for the Cincinnati Bengals. The team’s logo had changed from its original design of a running tiger that had been around since 1968 to the design based on their helmets in 1970. The actual helmets were orange with “Bengals” written across it in black letters. The representation of the helmet remained the team’s logo until the end of the 1980 season when it changed to a striped helmet.