|Text on Button||blue nun is habit forming|
White text on a blue background
Blue Nun is a German winemaking company. The label features a nun wearing a blue habit, and it is clear to see the pun displayed on the button. Blue Nun was a popular brand in the U.S. during the 1970s and 80s and was widely distributed throughout the world during this time. By the mid 1990s, sales had declined, and Spirit Advertising in London was appointed to re-launch the brand with marketing campaigns aimed at key markets in the U.S., U.K., and Canada.