Bob's Big Boy

Big Boy face logo with red no circle over it on one image. 

In the 1980s, Marriott Corporation planned to retire the Bob’s Big Boy mascot and launched the “Should Big Boy Stay or Go?” campaign. The campaign asked customers to vote on whether the Big Boy mascot should continue to be used. Customers voted for Big Boy to stay. The iconic “Big Boy” caricature is usually a statue located outside most Big Boy restaurants. The Big Boy is modeled after Richard Woodruff, a young boy who happened to walk into the original Big Boy restaurant in 1938 as owner, Bob Wian, was trying to name his signature burger. Bob’s Big Boy is a national chain of restaurants started in 1936 as Bob’s Pantry in Glendale, California.