Bock is Beautiful

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Text on Button BOCK is Beautiful!
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Yellow background with pink text: a bold serif font above 1970s-style bubble letters. An pink outlined flower is used in pace of a dot on the letter "i" and yellow text is embedded into the exclamation mark. 

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Bock refers to a style of German beer, usually a lager, that dates back to the 14th century. There are several types of Bock beer (Maibock, Doppelbock, Eisbock, and Weizenbock) with varying strengths and flavor profiles. Generally, Bocks are known for their malty and sweet taste, offering a relatively high alcohol content while remaining mildly bitter. Historically, Bavarian monks would consume Bocks during times of fasting, and some uphold the tradition today. 

In the present day, there are Bock beer festivals held globally, generally to celebrate the beginning of Spring. The most notable one of these festivals in the United States is Bockfest in Cincinnati, Ohio, held annually in the first weekend of March. Attendees can spectate a parade, participate in the Bockfest 5K, or become that year's "Sausage Queen" through winning a series of games. 

Sources

Shatkin, E. (2011, April 20). The man who drank only beer, part 1: Interview with a part-time monk. LA Weekly. https://www.laweekly.com/the-man-who-drank-only-beer-part-1-interview-with-a-part-time-monk/
Brewers Association. (n.d.). Beer style guidelines. https://www.brewersassociation.org/edu/brewers-association-beer-style-guidelines/
Bockfest. (n.d.). History.  https://www.bockfest.com/history.html

 

Catalog ID BE0204