Book It Readers

Book It Readers Cause Button Museum
Category
Cause
Club
Additional Images
Book It Readers button back Cause Button Museum
Book It Readers with stickers Cause Button Museum
Book It Readers with stickers button back
Sub Categories
Illustrations
Book It
Text on Button Book IT!
Image Description

Illustration of a yellow book with purple text in the center surrounded by five circles with illustrations of children in them interspersed with pinkish stars on a purple background
Curl Text Copyright 1993 Pizza Hut, Inc.
Back Style
Locking pin
The Shape
Circle
The Size
3 inch
Year / Decade Made
1993
1990s
Additional Information

This button comes from the Pizza Hut Book It! Program that was established in 1984 after President Ronald Reagan urged American corporations to get involved in education. The first button for the program debuted in 1985 and the program received a commendation from the White House in 1987. In 1989, Pizza Hut worked with the Library of Congress to help establish National Young Readers Day. The program encourages children to read by “rewarding their reading accomplishments with praise, recognition and pizza.” The program currently reaches over 14 million students in 38,000 elementary schools every year.

This button features the characters Holly (with long dark hair) and Penny (with short yellow hair).
Sources

Book It! Program. (2013). Retrieved from http://www.bookitprogram.com/About/ourprogram.asp.
Catalog ID CA0168