Book It Readers

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Text on Button Book IT!
Image Description

Illustration of a yellow book with purple text in the center surrounded by five circles with illustrations of children in them interspersed with pinkish stars on a purple background

Curl Text Copyright 1993 Pizza Hut, Inc.
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Additional Information

This button comes from the Pizza Hut Book It! Program that was established in 1984 after President Ronald Reagan urged American corporations to get involved in education. The first button for the program debuted in 1985 and the program received a commendation from the White House in 1987. In 1989, Pizza Hut worked with the Library of Congress to help establish National Young Readers Day. The program encourages children to read by “rewarding their reading accomplishments with praise, recognition and pizza.” The program currently reaches over 14 million students in 38,000 elementary schools every year.

This button features the characters Holly (with long dark hair) and Penny (with short yellow hair).


Book It! Program. (2013). Retrieved from

Catalog ID CA0168