Illustration of five characters with various sports equipment (basketball, baseball, hockey, soccer, football) on a white, yellow, and orange background with an outer blue edge with green stars and blue text
Pizza Hut’s BOOK IT! reading program was established in 1984 after President Ronald Reagan asked corporations to get involved in education. The program rewards elementary students’ reading accomplishments with certificates and pizza.The first BOOK IT! button debuted in 1985. Each year the program reaches millions of elementary school students.
For this sports-themed 1990s-era button, kids collected stickers to fill in the cartoon medals for books read.