Born to Shop

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“Born to Shop” was a popular slogan during the economic boom of the 1980s. A new generation of young people with access to disposable income spent with wild abandon; they were called Yuppies. Yuppies were typically ambitious, educated professionals with affluent lifestyles. Representations of Yuppies were popular in films like Wall Street (1987) and Baby Boom (1987). Their spending power shaped popular culture trends for high-end merchandise and designer fashions. Shopping malls were thriving as consumers spent money on electronics, clothing, and furniture. The mall offered a large variety of stores and a food court to meet with friends.  It would become the quintessential teen hangout during the 80s and 90s.