Boycott Coors

Black text around an illustration of a beer can with a red line going through it

The Brewery Workers Union at Coors Brewing Company went on strike in April 1977 citing unfair labor practices and issues with race and gender equality. A vote to decertify the union was successful because striking workers were replaced and could not vote in the election. This effectively ended 44 years of union representation and led to a consumer boycott of Coors by the AFL-CIO that lasted for 10 years, ending in August 1987. Going forward, Coors would not interfere with union organizing efforts at it plants and also include union representation in the construction of future facilities. Coors Brewing Company operates the brewery in Golden, Colorado which has the largest single-site brewery facility in the world.