Boynton The Big Cheese

Black text on a white background with a color illustration of a small mouse staring up at a block of Swiss cheese that at least twice its size. 

Sandra Boynton began her career as an illustrator designing greeting cards for Recycled Paper Greetings in the 1970s. In the 1980s, Recycled Paper was selling 50 to 80 million Boynton cards each year. Boynton wrote her first book, Hippos Go Berserk, in 1977 and has since written and illustrated more than 50 books for children and adults. Boynton also designs characters and animals for companies to use instead of licensing her illustrations to be adapted. Her creations can be found on calendars, buttons, clothing, wrapping paper, and other items.

"The Big Cheese" illustration is often found on coffee mugs from this era in Boynton's career.